Flashback: Joseph Matheny Interview July 2007
Posted March 26, 2008 
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This exclusive podcast interview is with one of the founding fathers of Alternate Reality Gaming (ARG), Joseph Matheny.
We talk about his history and expertise in ARG, how ARG should and should not be used in marketing communications, and how his experience in this space has helped shape what he is now doing as CTO of interactive marketing solutions network Mediatrust.
Episode 1 - Download mp3 file (512MB) / Download m4a file (3.58MB)
Episode 2 - Download mp3 file (4.45MB) / Download m4a file (3.11MB)
Episode 3 - Download mp3 file (2.73MB) / Download m4a file (1.91MB)
